SOCIAL RENAISSANCE
In any district, any city, it is the people that really make it comes to life.
XINTIANDI is about people connection and more importantly, encouraging people to make genuine connections and engagements to create unique experiences.
As the new culture and social destination, people meet, grow, and engage together – doing things that are vital to the human experience both online and offline.
Social Matters is the social media platform and an inclusive community designed to promote connection and interaction of people by creating a brand-new experience for them.
Social Paper is a XINTIANDI mook, designed to celebrate the value of social community and gatherings.
A VISION OF THE FUTURE
In the near future, what clothes will we wear and where will they be designed? What food will we eat and how will we buy it? And how will our lives be more convenient, social, fun and healthy? XINTIANDI is developing three concepts – Social House, Foodie Social and Design Social – that aim to answer these questions and more. We introduce them here.
Social House by XINTIANDI is an eclectic social space. It will introduce visitors to the latest in art, culture, design, gastronomy and technology by creating a diversified commercial ecosystem that incorporates shops, bars and restaurants, and social spaces. The space will empower urban social interaction, and will bring forth shared values of community.
SOCIAL HOUSE BY XINTIANDI, 4F ‒ 5F, XINTIANDI PLAZA, 333 HUAI HAI ZHONG ROAD, SHANGHAI
THE STORES
A mixture of lifestyle stores – book shops, florists – blend in with cafes and restaurants to create a dynamic retail ecosystem.
WELLNESS
The concept of wellness will play an important role at Social House, which is why there’s a gym here, as well as activities such as cooking classes, where you can spend time with like-minded friends.
IN THE OPEN
At Social House, the borders between stores and cafes will merge, encouraging social interaction and creating a frictionless experience.
Design Social will be a new kind of fashion ecosystem. It will be a destination for visitors to come and buy the best in contemporary fashion, especially from Chinese designers, but it will also act as a fashion community social platform. Young designers will be provided with workspaces in which to develop their brands, and will be afforded various kinds of industry training and advice, and will be privy to a fashion fund. There will also be showrooms and catwalks for designers to showcase their work.
A SPACE TO WORK
Design Social will provide up-and-coming Chinese designers with room to work within a shared, collaborative design studio space.
LIMITED EDITIONS
As part of its fashion ecosystem, Design Social will also provide designers with the opportunity to create pop-up shops, giving fashion dilettantes the chance to buy new and rare pieces first, and helping designers to understand what kind of clothes are popular among buyers.
WALKING THE WALK
As well as offering spaces in which to work, Design Social will provide spaces for designers to showcase their work, including catwalks for shows during Shanghai Fashion Week.
Foodie Social is a new type of food destination that incorporates elements of the food market, the upmarket restaurant, the sharing kitchen, and the pop-up food stall. It is a place where visitors can buy fresh produce, join a cooking class, or organise a food-related event. Foodie Social will encourage interaction not just among foodies but locals that live nearby, and will become an exciting social destination.
FROM FARM TO TABLE
Foodie Social will include a market space where visitors can buy fresh produce delivered from high-quality farms. New pay technologies will be introduced, enabling a frictionless retail experience.
BUY TO COOK
Foodie Social will also feature cooking areas, providing visitors with the opportunity to buy fresh produce and cook it almost immediately on site.
CHEF’S TABLE
The destination will allow chefs to test new ideas by providing them with the opportunity to oversee a pop-up restaurant, and allowing visitors to sample dishes unavailable elsewhere.
