SUPER MIXED-USE COMMUNITY
Foodie Social by XINTIANDI is a culinary lifestyle platform created by the XINTIANDI. It provides urban consumers with locally inspired, health-conscious food and experiences, while also serving as an innovative and commercially viable incubation and showcase platform for emerging F&B brands and products.
FROM FARM TO TABLE
Farm to Table is a long-term initiative. As its name suggests, it represents a supply chain that connects the natural soil and its harvests with the dining tables of city dwellers.
On one end is the Farm—land nurtured with sincerity, yielding authentic produce shaped by the local terroir. On the other end is the Table—the dining and living space where you and your family are genuinely cared for.
What links these two ends is more than logistics, procurement, or sales. The guiding principles are embodied in the words “sincerity” ： if the joy of “eating well” is truly needed, then it should be sincerely and timely supplied.
THE BOTTLE PROJECT
Under Foodie, The Bottle Project is a brand dedicated to Chinese wine culture and experiences.
Through a blend of online and offline content and activities, it aims to help more people savor the flavors grown from Chinese soil, discover the stories of terroir and community behind Chinese wines, and feel the vibrant vitality unleashed from every bottle.
CHEF’S TABLE
Chef Table is the origin of Foodie’s content IP. It brings together chefs from around the world for pop-up appearances in Shanghai, creating themed Chef Menus and co-hosting culinary feasts with diners.It is dedicated to offering guests a platform for exploration and appreciation of infinite taste experiences.
With taste as the medium and culture as the background, staged in settings such as historic architecture or art museums, the journey is guided by experience designers. Along the way, diners may encounter leading figures from fashion, gastronomy, design, and media. Gathered under the name of “food,” guests engage in conversations of shared interest—perhaps even encountering a soulmate in life or business.
Ether Bloom is a natural lifestyle brand dedicated to reimagining the traditional flower and bird market. Its mission is to create a sense of nearbyness—a lived closeness where people can encounter the beauty of everyday life. By bringing together gardening entrepreneurs, sustainable brands, community groups, and artists, Ether Bloom builds a collaborative platform that returns nature to the urban daily scene, making urban renewal a process of growth with warmth and vitality.
Festival Flower Market
Inspired by traditional Chinese festivals, the market brings seasonal blooms and cultural experiences that revive a sense of ritual, letting nature and tradition flourish together in the community.
Nature Workshops
Beyond appreciation, nature becomes part of daily life. Regular workshops in floral design, ecology, and plant care invite people to engage hands-on and experience its vitality.
Community Engagement
Connecting people through plants and shared interests, the market fosters a vibrant and welcoming atmosphere where a true sense of belonging can grow.
